This article outlines the steps and best practices discussed for improving email deliverability using email warm-up tools, domain reputation management, and Google Postmaster monitoring. These actions help ensure emails consistently reach inboxes and avoid spam filters.
The team discussed the necessity of activating an email warm-up system to strengthen overall email deliverability. Email warm-up gradually builds the trust of the sending domain and IP address by sending controlled, low-volume outbound emails.
A dedicated warm-up tool, Smart Lead, has been enabled to manage and automate this process.
During the session, it was noted that the email warm-up reputation had already reached 100%, indicating a strong foundation for further outbound campaigns. The warm-up tool is currently active and improving domain authority.
To maintain a strong sender reputation, the team agreed to follow a controlled scaling approach. The volume of emails sent each day will be increased gradually. This helps prevent sudden spikes, which are monitored by Google Postmaster and may lead to emails being marked as spam.
The domain was successfully added to Google Postmaster Tools to monitor:
Spam rating
Domain reputation
IP reputation
Delivery errors
Feedback loops
Domain verification was completed during the meeting to ensure accurate tracking and reporting.
The team emphasized the long-term importance of domain reputation. Maintaining high deliverability requires:
Consistent email warm-up
Balanced daily sending volume
Clean contact lists
Avoiding cold or unverified email blasts
Two-way communication (receiving replies) significantly boosts domain credibility and is highly recommended.
In addition to warming the domain, routine monitoring in Google Postmaster is essential. This allows early detection of any deliverability issues, spam spikes, or reputation drops so corrective actions can be taken immediately.